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LinkedIn: the Most Underrated Form of Social Media

23 November 2017 Web Strategy, Social Media

LinkedIn is arguably one of the strongest tools accessible to business professionals right now, and yet many people still don’t use it, or if they do not very often. But why? In the 21st-century business world that we live in, LinkedIn is an essential tool to take advantage of to ...

How to play the Hashtag Game

15 November 2017 Web Strategy, Social Media

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...

Facebook’s new “Explore” Feature

07 November 2017 Social Media

We were alerted to this when one of our employees spotted this new feature on her phone. None of us has heard of it before so we decided to dig deeper to understand this new feature of Facebook.Currently, you receive information from people that you follow or groups that you ...

How to Boost E-Commerce Sales with Instagram

30 October 2017 Web Strategy, Social Media

With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...

Integrating Email Marketing and Social Media

27 October 2017 Online Marketing, Web Strategy, Social Media

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email ...

The Benefits of Each Social Media Marketing Platform

03 October 2017 Social Media

Trying to decide which social media marketing platform to use? That is no easy task as more and more new social media platforms get embedded in our daily lives. If you’re not planning to use social media to market your business then you should be asking yourself, “why not?” Nearly ...

Twitter Wrap-Up for September 20, 2017

22 September 2017 Web Strategy, Social Media

As you all probably know by now, it’s time for a wrap! This week Mike joined us at the bar, and after a few minutes of banter, we were all business about Twitter.Josh and I had the same thoughts this week - which mostly revolved around the new IOS 11 ...

Twitter Wrap-Up for September 13, 2017

20 September 2017 Web Strategy, Social Media

Another week, another wrap - but not just any wrap. This week we had a special guest that was able to join us for this meeting, our good friend Chris Feix!Some exciting news was brought up this meeting about the conference that Chris is bringing back to the city which ...

Twitter Wrap-Up for August 9 2017

11 August 2017 Social Media

Same day, same bar: different intern. Louise is gone (if I could insert a crying emoji, I would), so Jacqueline (that’s me, in third-person) is taking her place as the designated twitter scribe. Please, hold your applause. After circling around the bar twice because I don’t know how to park, ...

Measuring Social Media Success

29 July 2017 Online Marketing, Social Media

Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye out for. Using these three forms of reach can help ...

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