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Why Stock Photos are Hurting Your Brand

When it comes to branding, standing out from the competition is one of the main goals, especially for new start-ups. In a digital world where users are constantly bombarded with advertising clutter, a lot of which looks similar, it can sometimes be difficult to catch their attention. You want to ...
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Progress in Personalizing Email Marketing

In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, ...