Mighty Kind is a holistic beverage maker dedicated to creating the world’s finest botanical seltzers and cannabis-infused drinks. They are based in St. Louis and source their ingredients from family farms and small businesses. They’re a highly creative and community focused brand with a lot of exciting collaborations and a fast growing product line. Mighty Kind beverages are available in retail stores, bars and restaurants across the United States as well as their own online store.
For this project the Blayzer team started at the strategic level, developing a Digital Marketing Strategy that centralized all of Mighty Kind’s marketing-related information and assets, outlined the company’s potential opportunities across all the key areas of ecommerce marketing, and charted a 12-month course of recommended actions for the web solution and marketing activities. With our strategy set we moved easily into and through production. To date we have launched a new BigCommerce website design and several online marketing programs, including search engine optimization, pay per click advertising, social media, email marketing, and content development.
