A main goal that PCG asked of us was to provide a way for its potential clients to easily browse the projects section based on the industry. Blayzer created their projects page with tabs to reflect the type of industry so people can quickly find they type of work PCG has done.
As with many website rebuilds, making it mobile responsive is always a priority. Blayzer created an effective sitemap which creates a UI/UX looks great on mobile, tablet and desktop.
PCG also needed assistance with more content on their internal pages along with SEO tasks. Blayzer created keyword specific pages and content to help boost their search rankings.
Blayzer decided that a WordPress CMS solution was the best fit for this client. Our designer browsed many different themes before deciding upon the one that is currently in use. This theme aligned with the goals and the overall branding we were trying to create. We utilized a portfolio plugin to allow the client to easily add new projects and place them in the assigned industry on their own.
We also created a Google Analytics account as part of their SEO package. This allows us and the client to be able to track the users behavior once they reach their site. This is a basic, but integral part of understanding your audience and provides ways to optimize your site going forward.