Allgaier Performance is a one-stop-shop for racers to optimize their car’s performance. Descended from Hoosier Tire Midwest, a 50-year-old family race tire business and owned by professional NASCAR driver Justin Allgaier, the company covers racers’ needs for tires, parts, shocks, fabrication, and more from several locations throughout Illinois, Indiana, and online. Allgaier’s ecommerce store boasts a massive inventory of performance parts, exceeding 10,000 SKUs.
We were thrilled to partner with the Allgaier team on their new ecommerce venture. We recognized the need for a powerful platform to manage their expansive inventory of performance parts. We implemented BigCommerce Enterprise, a solution designed to handle complex product catalogs efficiently. To ensure a smooth customer experience, we integrated TaxJar for accurate sales tax calculations and Rewind Backups for robust data protection. Furthermore, we implemented user-friendly form builders by POWR and Elfsight to streamline customer interactions. For a seamless fulfillment process, we integrated Multi Carrier Shipping Label by PluginHive, and Square Payments ensures secure online transactions.
Our work extended beyond the ecommerce platform itself. We developed a targeted digital marketing strategy to drive qualified traffic to the new website. We designed a user-friendly and visually appealing interface that reflects Allgaier Performance’s brand identity while bringing together all the various components of the business in one unified place. The meticulously developed ecommerce store itself ensures a smooth buying experience for their customers. We ensured seamless back-office integration with their Eagle Business Management Software (EBMS) ERP for efficient order processing and inventory management. Our team also provided expert advice on the best technology stack to power the project, and capped it all off with comprehensive SEO setup.
The result? A unified online experience that empowers Allgaier Performance to connect with their target audience and streamline their business operations.
