Multipure is dedicated to better water, better health, and a better lifestyle. They are America’s premier manufacturer of high quality drinking water treatment systems that reduce a wide range of contaminants and provide clean, healthy drinking water at an affordable price. Multipure offers a wide range of products covering home, garden, travel, and more. The company is headquartered in Las Vegas, Nevada.
Multipure’s website was previously geared toward getting people to care about the quality of their drinking water. Informational content took precedence over its ecommerce store. Over the years, the need to educate and motivate people on the value of drinking water filtration systems diminished. Today’s users understand the importance of clean drinking water and have a more product-centric buying process. Consequently, Multipure needed a product-centric web solution. They selected BigCommerce Enterprise for their new platform and hired Blayzer to guide its development. Working closely with the Multipure team, Blayzer helped them revamp their sitemap and content, migrate their product store, and integrate a suite of technology solutions to streamline and enhance back-office operations, marketing, and customer service. Our ecommerce marketing experts also coordinated with Multipure’s longtime SEO agency partner to ensure a lossless transition of their SEO into the new solution.