The Golden Rules of Email Marketing

When deciding whether to run an email campaign, one of the most critical things you’ll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You’ll certainly want to brush up on the laws that protect privacy and regulate practice (CAN-SPAM, CASL, GDPR, … Continue reading The Golden Rules of Email Marketing

Great Products Alone Don’t Make Happy Customers

These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through.

Hot Web Design Trends We Don’t Love

As all 80’s fans know, trends change with time, and web design is no different. Web design is fluid and always morphing to fit the time, technology and content it’s dealing with. Some current trends are great, and we here at Blayzer love them! Others, well, not so much. Some trends we don’t love include banners, … Continue reading Hot Web Design Trends We Don’t Love

Important Numbers to Gauge Your Website Success

Analytics data is very important in measuring your website success. Within all those charts, graphs, tables, and numbers lie the answers to all of your marketing questions and conundrums. Did that campaign you paid for drive traffic to your website? How much, and what were the visitors interested in? Did the change you made to your homepage increase your … Continue reading Important Numbers to Gauge Your Website Success

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