When deciding whether to run an email campaign, one of the most critical things you’ll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You’ll certainly want to brush up on the laws that protect privacy and regulate practice (CAN-SPAM, CASL, GDPR, … Continue reading The Golden Rules of Email Marketing
Some people believe that the wider net you cast, the better off you’ll be. This might be true for fishing, but it is absolutely false for marketing. Niche marketing is rapidly becoming the number one way to reach consumers. Going for a universal approach looks more like laziness and uncertainty of who your target is. … Continue reading The Riches are in the Niches
Hello everyone and happy Friday! Hopefully you’re able to enjoy today’s beautiful weather even though it is a bit chilly, this is better than the rain we had earlier on this week. We had some fairly interesting topics discussed this week at our Wednesday meeting that are a little bit different than ones we’ve covered before … Continue reading Weekly Twitter Wrap-Up for April 7 2017
Hello again and happy Friday. I can’t believe it is the end of March already! I guess that only means one thing and that Opening Day for baseball is right around the corner. Well let’s jump right into the thick of things and start off with an interesting display of competition within their respective industry. Flying Delta … Continue reading Twitter Wrap-Up March 31, 2017
These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through.
Hello to everyone from here in Winter Haven, Florida! Gosh I am glad to say I am out of St. Louis at the right time with there being some snow back on the ground the other day and sounds like a rainy forecast today. As you can see in the picture below, I am thoroughly … Continue reading Twitter Wrap Up March 17, 2017
Analytics data is very important in measuring your website success. Within all those charts, graphs, tables, and numbers lie the answers to all of your marketing questions and conundrums. Did that campaign you paid for drive traffic to your website? How much, and what were the visitors interested in? Did the change you made to your homepage increase your … Continue reading Important Numbers to Gauge Your Website Success