Email Marketing: Code Like It’s 1999

Ray Tomlinson, Inventor of Email Start Coding Like It's 1999 In surprising contrast to the constant, rapid evolution of the Internet, email technology has changed very little since the 1990's. In fact, it hasn't changed much since Ray Tomlinson invented the networked messaging system way back in 1971. While this consistency might be a refreshing departure for change-weary developers and digital marketers, … Continue reading Email Marketing: Code Like It’s 1999

4 Simple Guidelines For Content

Have you ever tried reading a story with only pictures? Everyone enjoys when a book has pictures to complement the writing, but it becomes rather difficult when there are no words because the interpretation is left entirely up to you. You try navigating the story and never really know if you are inferring correctly or … Continue reading 4 Simple Guidelines For Content

Measuring Social Media Success

Social media is such and effective way for marketers to reach their target audience. Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye … Continue reading Measuring Social Media Success

The Golden Rules of Email Marketing

When deciding whether to run an email campaign, one of the most critical things you’ll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You’ll certainly want to brush up on the laws that protect privacy and regulate practice (CAN-SPAM, CASL, GDPR, … Continue reading The Golden Rules of Email Marketing

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