New content helps people discover you, get interested in your products/services, and build enough trust that they’re ready to buy. Creating content is a difficult task and generating new content from scratch daily can be a headache since it’s incredibly time consuming. Don’t worry I’ve got some good news for you: You can cure that … Continue reading 7 Ways to Repurpose Blog Content
In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, click through rates and conversion … Continue reading Progress in Personalizing Email Marketing
Trying to decide which social media marketing platform to use? That is no easy task as more and more new social media platforms get embedded in our daily lives. If you’re not planning to use social media to market your business then you should be asking yourself, “why not?” Nearly two-thirds of all American Adults … Continue reading The Benefits of Each Social Media Marketing Platform
Directing online traffic to your website can be a difficult task to accomplish. It takes a balance of multiple techniques working in sync without overpowering or competing with each other. At Blayzer, we consider anything you do to get good traffic on your website or web solution as online marketing. This can include direct and … Continue reading Increase Website Traffic With Push & Pull Marketing
Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up a great opportunity. We know what you’re thinking: “No one uses Bing, so what can I miss?”. Well, too bad, here’s a bunch of things that you miss without using Bing Ads. get more … Continue reading Bing Ads – Is it Important?
last click This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in Analytics. Cons: A … Continue reading Attribution Models
You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out why. Blayzer has some answers for … Continue reading Website Traffic Down? Here’s Why
As you all probably know by now, it’s time for a wrap! This week Mike joined us at the bar, and after a few minutes of banter, we were all business about Twitter. Josh and I had the same thoughts this week - which mostly revolved around the new IOS 11 update that we had … Continue reading Twitter Wrap-Up for September 20, 2017
Another week, another wrap - but not just any wrap. This week we had a special guest that was able to join us for this meeting, our good friend Chris Feix! Some exciting news was brought up this meeting about the conference that Chris is bringing back to the city which is STLX! For those … Continue reading Twitter Wrap-Up for September 13, 2017
In this digital age of content marketing, businesses are feeling the strain to produce an ongoing stream of information to consumers. The pressure to pump out meaningful and interesting content can drive even the best a little coo-coo! When budgets are tight, staff is lean, and time is scarce it can be challenging to keep … Continue reading For Continuous Content, Frack It!