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An Introduction to RankBrain & How It Affects SEO

02 May 2016 Web Strategy

In November 2015, reports emerged indicating that Google had begun to use a new machine-learning artificial intelligence called “RankBrain” to improve its search engine results. Search Engine Land’s article on the new artificial intelligence indicates that RankBrain appears to be integrated as part of Google’s Hummingbird algorithm. The affect RankBrain ...

7 Deadly Website Conversion Sins

26 April 2016 Web Strategy

There is nothing quite like the energy that swirls around the office as a website nears its go-live date. Those last few days are a whirlwind of dotted i's, crossed t's, and closed brackets as all the final pieces come together. Sometimes during the push to publish, site owners get so focused on the details that they forget ...

Is WordPress Right for Your Site?

24 March 2016 Design, Mobile Apps & Development, Online Marketing, Web Strategy, Web Development

With a 59.4% market share and growing, it is undeniable that WordPress CMS is the world's most-used content management system for creating websites today. In fact, W3Techs (a company that tracks technology usage) reported in March of 2016 that 26.4% of all the websites in the world are now powered by WordPress, with 500 new ...

Mobile-Friendly Design Becomes a Google Search Ranking Factor on 4/21 – Are you ready?

13 April 2015 Design, Web Strategy, Web Development

That janky old website will soon be hurting more than just your business's pride. An important algorithm change is coming to Google this month that will affect how your site ranks in up to 30% of searches. Is your online strategy ready for this MAJOR update?Beginning April 21, Google will expand its ...

SEO & Digital Marketing for Startups | Where to Start

29 May 2014 Online Marketing

If a tree falls in the forest and no one is around to hear it, does it make a sound? While we can't answer that age-old question, here's one we can: If you build a website, but don't properly optimize and promote it, does it benefit your bottom line? Don't ...

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