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The Golden Rules of Email Marketing

When deciding whether to run an email campaign, one of the most critical things you'll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You'll certainly want to brush up on the laws that protect privacy and ...
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The Riches are in the Niches

Some people believe that the wider net you cast, the better off you’ll be. This might be true for fishing, but it is absolutely false for marketing. Niche marketing is rapidly becoming the number one way to reach consumers. Going for a universal approach looks more like laziness and uncertainty ...