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How To Find Your Target Audience on Social Media

Reaching your target audience on social media isn’t as easy as making a Facebook post.  First,  identify who your target audience is, and where they are online, so you're better able to market to them. Social media is evolving, and different demographics are using different social media platforms, which means you ...
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Marketing as a Signal and Not a Noise

With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...
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Virtual Reality and Its Effect on the Marketing Industry

Virtual reality is still in its early stages, but what does this mean to us as marketers? Virtual reality gives marketers the ability (and challenge) to think outside the box to provide consumers with not only a product but instead an experience, coming from all angles, literally. With a 360 ...
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Step-by-step guide to build a content strategy

In a world full of content it’s important to make sure your content stands out because delivering quality content is more important than ever. The best way to deliver strong content is through having a content strategy.Well, a content strategy is a plan, a process, a vision of where you ...
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How Blayzer is Leading the Trucking Industry

We have worked with many trucking industries to redesign their website to attract more sales and more truck drivers along with creating and implementing marketing strategies that keep traffic coming to their site. We have gained expertise in understanding the logistics and trucking industries and it has allowed us to better ...
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PPC Adwords & Social Media

PPC? SEM? What are those do you ask? PPC stands for pay-per-click and SEM stands for Search Engine Marketing. Both of them are used interchangeably. PPC is an advertising solution that allows businesses and website owners to bid on the chance to show an advertisement next to searches on Google. ...
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Blayzer Dodgeball Mashup

“Nice to meet you, the name is Blayzer. We are a talented and tight-knit group of professionals specializing in all the key areas of web and marketing.” As legendary and exciting as it would be, we’re not The Globo Gym Purple Cobras. We don’t have experts named Blade, Laser, or Blazer. ...
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Marketing Automation: It’s Kind Of A Big Deal

Email marketing alongside lead generation can be a large task to multi manage. If only there was a technological solution to solve all of your problems… well there is. We call it: Marketing Automation.Marketing automation is more than your typical email marketing solution which consists of uploading lists, building emails, sending out ...
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A new take on ROI

When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...
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