The Blayzer Blog | Insights on Strategy, Ecommerce & Digital Marketing

The Rise and Fall of 90’s Era Internet Trends

10 February 2017 Design, Web Strategy, Web Development

Ahh, the 90’s: a time when Seinfeld and Friends were on TV, Jurassic Park and Titanic were dominating the box office, Clinton was in office, and the internet had just started to work its way into the lives of the public. In the beginning, the internet as a whole lacked a ...

Good Times to Outsource Marketing

09 February 2017 Online Marketing

It's easy, in an upbeat work environment, to get so caught up in your work that you can miss a great opportunity to help further your company. One such instance is with the marketing of your organization. Often times, people can miss out on an opportunity because they don't realize the ...

Trust the Experts in Ecommerce Web Development

07 February 2017 Design, Web Strategy, Web Development

In the last few years, DIY projects and tasks have grown in popularity, thanks in part to Pinterest. But sometimes, you’re better off leaving certain jobs, and projects, to the professionals. Ecommerce web development is one of those times.From plumbing and carpentry (for obvious reasons) to website design and web ...

Going Mobile Is a Must

06 February 2017 Mobile Apps & Development, Online Marketing, Web Strategy, Web Development

There are times to lead and there are times to follow. When it comes to your website and marketing strategy, you want to follow the trends your customers are setting. Go where the users are. With over 77% of Americans now owning a smartphone and over 50% owning a tablet, that currently ...

Hiring Professional Companies vs. Freelancers for Web & Marketing

03 February 2017 Design, Web Strategy, Web Development

Whenever you post a web or online marketing project on a job board or related site, you will undoubtedly get a multitude of offers from people willing to complete the task. Some bids will come from professional companies or agencies, and many will come from freelancers. Inquire further, and you may find ...

6 Tips for Creating Web Content that Wins Sales

03 February 2017 Online Marketing, Web Strategy

Content marketing is the practice of creating and sharing content that generates interest and demand for products and services. If you've sat in on any marketing meetings in the last decade or so, you've probably heard the saying, "Content is King." This is the rallying cry of content marketing and a ...

How to Win the Marketing Budget Game

03 February 2017 Online Marketing

Starting a business is easily one of the most intimidating things to do because of the vast amount of uncertainty and the thin line between success and failure. The entire business model and strategy, however, can be equally enigmatic without a proper or well-defined budget. For this reason, it is ...

someone putting a coin into a piggy bank

6 Good Reasons to Invest In Your Website

02 February 2017 Design, Online Marketing, Web Strategy, Web Development

These days, most everybody accepts that a website is a necessary asset for a business. It is the face of your brand online and it gives your consumers another outlet to interact with your company. But many businesses are wondering how much time, effort, and money should actually be put into creating and managing ...

The Importance of Brand Color

01 February 2017 Design, Online Marketing, Web Strategy, Web Development

Branding is an all-encompassing word that sums up everything distinctive about your company. From your name to your logo to your website, branding is an important theme to keep consistent through all marketing mediums. One aspect of branding that many people don’t give much thought to is brand color. The colors chosen ...

Top 8 SEO Updates of 2016

09 January 2017 Online Marketing, Web Strategy

Another year has flown by and Google had all of us SEO’s on our toes with all the updates they announced over the course of the year. Below is a list of just some of the major updates they released.Most of these changes revolve around user experience. As always, Google ...

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