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The Rise and Fall of 90’s Era Internet Trends

10 February 2017 Design, Web Strategy, Web Development

Ahh, the 90’s: a time when Seinfeld and Friends were on TV, Jurassic Park and Titanic were dominating the box office, Clinton was in office, and the internet had just started to work its way into the lives of the public. In the beginning, the internet as a whole lacked a ...

6 Tips for Creating Web Content that Wins Sales

03 February 2017 Online Marketing, Web Strategy

Content marketing is the practice of creating and sharing content that generates interest and demand for products and services. If you've sat in on any marketing meetings in the last decade or so, you've probably heard the saying, "Content is King." This is the rallying cry of content marketing and a ...

Top 8 SEO Updates of 2016

09 January 2017 Online Marketing, Web Strategy

Another year has flown by and Google had all of us SEO’s on our toes with all the updates they announced over the course of the year. Below is a list of just some of the major updates they released.Most of these changes revolve around user experience. As always, Google ...

The Many Benefits of AdWords Scripts

09 August 2016 Mobile Apps & Development, Online Marketing, Web Strategy

As a Google Partner and digital marketing company, we’re always looking for ways to improve AdWords campaigns for our clients. Most recently, we have begun using AdWords scripts. There are literally thousands of different ways to utilize scripts and it may very well be one of the most unused AdWords features. Always ...

Micro-Moments: Google Event Recap & Must-Know Info for Marketers

29 June 2016 Online Marketing, Web Strategy

40,000 online searches occur per second in the United States. These are people creating micro-moments: Where do I go to buy red high heels? What is there to do in St. Louis on a Wednesday? What is the best nail salon around me? These are only the obvious ones! 40,000 ...

Constructing a Content-Friendly Web Solution

05 May 2016 Design, Web Development

When starting a new website project, one of the most important early steps is to identify the star of the show. What will take center stage on your site? Will it be products, people, or a brand? In many cases, it's content - things like articles, images, videos, blogs, and interactive features. A ...

Shining a Light on “Dark Social” Web Traffic

24 March 2016 Social Media

Can you recall your first experience with social media? Chances are the memory you’re thinking of is far too recent. You’ll need to reach back a bit further to get to your true first time.It’s hard to remember social media prior to Facebook and Twitter, or even MySpace and Friendster. ...

Is WordPress Right for Your Site?

24 March 2016 Design, Mobile Apps & Development, Online Marketing, Web Strategy, Web Development

With a 59.4% market share and growing, it is undeniable that WordPress CMS is the world's most-used content management system for creating websites today. In fact, W3Techs (a company that tracks technology usage) reported in March of 2016 that 26.4% of all the websites in the world are now powered by WordPress, with 500 new ...

7 Ways to Create an Irresistible Call-To-Action

14 June 2015 Design, Online Marketing, Web Strategy

Have you put together an excellent website, written a beautiful blog, or created an awesome email campaign, but you aren’t seeing the fruits of your labor that you were hoping for? Well, ask yourself these few questions, “Have I asked my potential customer/ follower to do anything when they finish reading?” ...

Why Your Website Needs a Rockin’ Video

19 January 2015 Design

In the digital age we live in today, it’s easy for companies to get lost in the cacophony of the internet. When people do manage to land on your website, you need to command their attention away from potential distractions. One very powerful way to accomplish this is with video. The ...

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