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Reputation is Everything in Email Marketing

Online Marketing
As the world keeps on getting smaller through social media and online business, constructing a solid reputation is more imperative than any other time in recent memory. In the online world, your reputation is everything. It partners with success and, in converse, success demands reputation. Building a good reputation requires ...

Measuring Social Media Success

Online Marketing, Social Media
Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye out for. Using these three forms of reach can help ...
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The Golden Rules of Email Marketing

Web Strategy
When deciding whether to run an email campaign, one of the most critical things you'll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You'll certainly want to brush up on the laws that protect privacy and ...
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The Riches are in the Niches

Online Marketing
Some people believe that the wider net you cast, the better off you’ll be. This might be true for fishing, but it is absolutely false for marketing. Niche marketing is rapidly becoming the number one way to reach consumers. Going for a universal approach looks more like laziness and uncertainty ...
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Online Design Tools for the Non-Designer on a Budget

Design
When it comes to designing websites for different clients, we here at Blayzer always remember the two golden rules for effective web design: personalization and customization. (That can be said for design in general, but I digress.) Individuality is the primary ingredient for good branding. It’s a must have for ...
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