Hello again and happy Friday. I can’t believe it is the end of March already! I guess that only means one thing and that Opening Day for baseball is right around the corner.
Well let’s jump right into the thick of things and start off with an interesting display of competition within their respective industry.
Flying Delta means comfort. (That means you can wear your leggings. ????)
— Delta (@Delta) March 27, 2017
If you all missed it, United Airlines had a little bit of a fiasco about not allowing one of their passengers to board because she was wearing leggings instead of “regulated” pants. Above, we see, just like many companies do, Delta taking full advantage of this. Companies grab attention and create a buzz to add fuel to the fire to their competition. We saw this with Cracker Barrel and Chick-Fil-A, too, both took full advantage and got some good social media action because of it.
With how everything in today’s world is taken and put on social media, certain things become magnified that normally wouldn’t be thought about too much. But that just gives an opportunity for the company, their public relations department and social media teams to react and try to spin it in a positive way.
Another thing that popped up in our weekly meeting which was interesting was a tweet by our very own Whitney.
— Whitney (@Whitney_Blayzer) March 29, 2017
I think this is really neat being able to manipulate some typographies and creating new ones in the process. I think there is definitely going to be some very useful components of this when it comes down to designing websites, images, or illustrations. It’ll definitely be something that will make your website stand out and grab some attention. We do have to be careful and make sure we choose or use this in the right situations based on your target audience. As well as making sure you are transforming them into an eligible and readable visual.
— Jane Larsen (@norskseo1) March 30, 2017
This was a retweet by Josh that we talked about at length this whole week I feel like. Google has been getting some flack by advertisers who put their ads on YouTube because their ads are not being putting on “respectable” videos or ads that are put on videos where they are graphic, racist, promote terrorism etc.
As you can see by the graphic, Google is going to be losing a chunk of change from all of this. But this “chunk” is substantially less important to Google than if this was some other company. The good news for those smaller companies or other agencies is that there is now a money pool floating around for now. It is going to be interesting to see if these companies are going to remain in a boycott or if they’ll return once Google figures out how to fix their issues.
Another thought I have about Google is whether or not they even care about this loss? They are losing some big names including General Motors and Nestle and we haven’t really seen a “strong” response that sounds like they want these companies to come back. It is almost as if Google has monopolized itself in a way as the only “do-it-all” company. But when it comes to advertising, I think you’ll start seeing smaller agencies start taking on more recognizable companies after this dilemma. That or those larger companies moving their advertising dollars to other online marketing platforms such as Facebook.
Well that is all for this week’s Twitter wrap-up. Enjoy this upcoming weekend, grab a beer and watch some baseball. If you’re a local St. Louisan then ‘Go Cards!’ but if you’re from Chicago like me, Go Cubs!