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10 Question Online Strategy Performance Review

How effective is your online strategy?

Does it position you as a leader among your competitors? Does it wow your customers and intrigue new prospects? Does it utilize today’s top tools, tactics and technologies and align with the best industry practices? Ask these 10 questions to review your online strategy’s performance. We’ve broken the questions into specific sections to make them easier to understand and apply to your website.

Strategy

01.

Does your website feel like a cohesive part of your business?

Does your website work as hard as your human staff? These days it’s not enough to have a website that looks great and says all the right things. It must also adapt to change, maximize conversions, and drive real revenue. In other words, it needs to perform like a member of your team.

A great way to put your website to work is by creating a momentum of “micro-yeses” by getting visitors into a pattern of clicking through pages. This can, in turn, drive conversions by lowering the inertia barrier of clicking a Submit button. If your site is interactive and engaging, your customers will be more likely to purchase from you and use your site again in the future

02.

Is your website integrated with back-office software, such as accounting programs, ERP and inventory systems, CRM, etc.?

With all the technology available today, there’s no reason for your online efforts to be isolated from the rest of your business. Blayzer helps our clients eliminate manual processing and redundant workflow by integrating front-end web solutions with back-end business applications like ERP, CRM, HR, Accounting, and Marketing platforms. If you haven’t already integrated your site and your back-end business operations, there is no time like the present.

A great way to put your website to work is by creating a momentum of “micro-yeses” by getting visitors into a pattern of clicking through pages. This can, in turn, drive conversions by lowering the inertia barrier of clicking a Submit button. If your site is interactive and engaging, your customers will be more likely to purchase from you and use your site again in the future

03.

Does your website generate revenue for your business through e-commerce sales, lead generation, or engagement and retention tactics?

In these times of tight budgets and decreased spending, every piece of your marketing plan is expected to generate a measurable return-on-investment (ROI). For online efforts, this means converting more e-commerce sales, building your brand, boosting customer engagement, and generating actionable sales leads. Blayzer not only helps ensure our clients’ online strategies earn their keep, we also help them prove it with advanced web analytics. We continually monitor our clients’ websites and other web properties and keep track of conversions using Google Analytics and other online tools. While some view analytics as to maintain peace-of-mind, it’s actually a great tool to use to continue improving your brand image. If you have a down month in terms of site traffic, then it may be time to make some changes to your page again. It’s nice to revamp your site and assume it’s helping generate revenue, but it’s important to know exactly how much of a change has been made. A great way to put your website to work is by creating a momentum of “micro-yeses” by getting visitors into a pattern of clicking through pages. This can, in turn, drive conversions by lowering the inertia barrier of clicking a Submit button. If your site is interactive and engaging, your customers will be more likely to purchase from you and use your site again in the future

04.

Do you have a budget and/or resources dedicated to keeping your online strategy thriving in today’s highly competitive, rapidly evolving online marketplace?

Long gone are the days of launching a website and letting it be. Best-in-class companies know that they must have a long-term strategy for advancing their web presence and staying competitive through fresh, relevant content and modern features today’s online visitors expect. Keeping your site current is of the utmost importance. Not only does it keep things looking good aesthetically, but making adjustments and updating your page will also help it in search rankings. Having a team at your disposal to constantly work for you and your website is crucial to creating a positive image that will last and to staying near the top of searches. This kind of strategy is what Blayzer is all about. We don’t just build websites; we develop dynamic, high-impact integrated marketing strategies that position our clients for long-term success online. Get started with a FREE marketing audit.

Design

01.

Does your website accurately and professionally reflect your current brand and message?

Continuity between your online and offline business identities is critical to building a strong and memorable brand. If your site looks like a blast from the past, containing old logos and outdated information, or lacks a clean, modern look and feel, it’s probably past time for a fresh design. Web design services can range from simple graphical updates to a completely new design, layout, images, content, etc. Your site should be an extension of your company. Your colors, logos and designs should be equally represented across every platform of your business. If you go to Coca Cola’s website, you’re going to be seeing red and white just like you would expect. If you aren’t being consistent, you’re doing it wrong. See some of Blayzer’s latest work for inspiration.

Development

01.

Is your website content easy to update and manage? Can you handle most updates in-house, or do you have to send them out to a web developer?

Thankfully, there’s no longer a need to rely on your developer to make basic changes to your website, such as adding new pages or content. Instead, Content Management Systems (CMS) enable non-technical users to safely manage their own sites without consistently spending money. Blayzer designs and builds your site on a user-friendly platform that allows you to go in and make changes independently, without being forced to go through a web developer for every little thing. Of course, if you prefer a hands-off approach, we’ll still be here to manage your site if you have no desire or time to do so on your own. Learn more about how CMS makes content management easy for Blayzer clients. Web design services can range from simple graphical updates to a completely new design, layout, images, content, etc. Your site should be an extension of your company. Your colors, logos and designs should be equally represented across every platform of your business. If you go to Coca Cola’s website, you’re going to be seeing red and white just like you would expect. If you aren’t being consistent, you’re doing it wrong. See some of Blayzer’s latest work for inspiration.

02.

Does your online strategy address the growing number of mobile device users?

This can include responsive design, mobile sites, native applications, and mobile marketing. Mobile is a must in today’s world. Over 2 billion people worldwide access the internet from a mobile device. That’s more than 6 times the population of the United States and nearly one third of the world population. Mobile usage exceeded PC usage in early 2014 and has continued to rise. So what does this mean for websites? Studies have shown that when mobile users are dissatisfied with website performance, 50% are unlikely to visit the site again, and 30% are less likely to purchase from your company across all channels. Bottom line: if your website doesn’t provide a user-friendly experience for mobile visitors, you could be losing valuable business. The keys to an effective mobile web strategy include responsive design, native application development, and online marketing. Learn more about mobile services from Blayzer.

Marketing

01.

Are you happy with your website content, copy and imagery? Does it grab attention, drive action, and reinforce your brand?

Sometimes, a website can have all the right elements and functionality in place, but still lack the “wow” factor that only comes from great content. If you aren’t excited about your web content, your visitors will probably find it lacking, too. This is one of those “don’t judge a book by its cover” instances. Even if your website looks good aesthetically, if it lacks quality content that drives the viewer to action, then it’s basically a useless website. Be sure to have your site firing on all cylinders in order to maximize the profits for your company and to represent yourself and your company well. Blayzer specializes in developing high-impact copy and imagery for website content pages, company blogs, and social media channels. Learn more about content development services available through Blayzer.

02.

Do you know where your online properties rank in search? Are you happy with this ranking?

The world of search is highly competitive. If your site doesn’t show up in the first few pages of results on the major search engines, the likelihood of sales prospects finding you is slim. Search engine optimization (SEO) is incredibly important in a world where more and more people simply click on one of the top two search results and are done looking. If your page isn’t dominating its own brand and terminology in search, then you have a problem. It takes some effort, but improving your search rankings and getting found online is possible. Through a powerful mix of SEO and search engine marketing (SEM) tactics like using keywords effectively and posting updates to your site regularly, Blayzer can help your site climb to the top and better compete for search traffic.

03.

Are you driving new traffic to your website every day with online marketing? What tactics are you using?

Search marketing is important to getting you found by the people who are already looking for you, but what about those who don’t know about you yet? Don’t wait for them to find you — go out and get ‘em with strategic online marketing. The only thing that’s better than a returning customer is a new customer. New customers represent the untapped market your business would like to control. With a good online marketing campaign, you can get your name out there to new people who never even knew your company existed. Blayzer can create an online marketing package that will be perfect for your company’s needs while emphasizing it’s strengths within your market. Whether it’s pay-per-click, email marketing, social media, display advertising, web analytics – Blayzer offers everything you need to heat up your marketing strategy. If your page isn’t dominating its own brand and terminology in search, then you have a problem. It takes some effort, but improving your search rankings and getting found online is possible. Through a powerful mix of SEO and search engine marketing (SEM) tactics like using keywords effectively and posting updates to your site regularly, Blayzer can help your site climb to the top and better compete for search traffic.

Now that you have asked these 10 key questions, make sure your website conversion is fully optimized with a FREE consultation from Blayzer. The Blayzer process customizes your website to fit your business. By illuminating your strategic goals and business needs, we give your business what it truly deserves – a website that works as hard as you do.

FREE CONSULTATION.

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