Web Strategy Archives | Page 3 of 9

How Blayzer is Leading the Trucking Industry

19 January 2018 Web Strategy

We have worked with many trucking industries to redesign their website to attract more sales and more truck drivers along with creating and implementing marketing strategies that keep traffic coming to their site. We have gained expertise in understanding the logistics and trucking industries and it has allowed us to better ...

Who You Gonna Call? Tips For Generating Leads

03 January 2018 Online Marketing, Web Strategy, Email

Sales teams are always hungry for leads and sales leads are one of the most important resources in a successful business.Your team probably has its own definition, but for many successful sales teams, it's quite straightforward -- a lead is a prospective consumer of a product or service, created when ...

A new take on ROI

26 December 2017 Online Marketing, Web Strategy

When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...

Marketing vs Advertising

18 December 2017 Web Strategy

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

How to Create an Awesome Infographic

01 December 2017 Online Marketing, Web Strategy, Social Media

The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual content more effective to promote products and services than others. That’s where Infographics come in.It is ...

LinkedIn: the Most Underrated Form of Social Media

23 November 2017 Web Strategy, Social Media

LinkedIn is arguably one of the strongest tools accessible to business professionals right now, and yet many people still don’t use it, or if they do not very often. But why? In the 21st-century business world that we live in, LinkedIn is an essential tool to take advantage of to ...

How to play the Hashtag Game

15 November 2017 Web Strategy, Social Media

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...

How to Boost E-Commerce Sales with Instagram

30 October 2017 Web Strategy, Social Media

With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...

Integrating Email Marketing and Social Media

27 October 2017 Online Marketing, Web Strategy, Social Media

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email ...

Attribution Models

27 September 2017 Online Marketing, Web Strategy, Digital Marketing

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

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