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Facebook’s new “Explore” Feature

07 November 2017 Social Media

We were alerted to this when one of our employees spotted this new feature on her phone. None of us has heard of it before so we decided to dig deeper to understand this new feature of Facebook.Currently, you receive information from people that you follow or groups that you ...

7 Ways to Repurpose Blog Content

18 October 2017 Copywriting, Writing

New content helps people discover you, get interested in your products/services, and build enough trust that they’re ready to buy. Creating content is a difficult task and generating new content from scratch daily can be a headache since it’s incredibly time consuming. Don’t worry, we’ve got some good news for you: ...

It’s Time to Secure Your Site

05 September 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Google is making some changes again, and this time it’s serious. If your site is not currently using HTTPS and SSL encryption, it’s time to update and secure your site. Starting in January 2017, Google's widely-used Chrome web browser started flagging websites that don't use web encryption as being "Not Secure". ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

4 Simple Guidelines For Content

14 August 2017 Online Marketing, Web Development, Copywriting, Writing

Have you ever tried reading a story with only pictures? Everyone enjoys when a book has pictures to complement the writing, but it becomes rather difficult when there are no words because the interpretation is left entirely up to you. You try navigating the story and never really know if ...

The Riches are in the Niches

19 May 2017 Online Marketing

Some people believe that the wider net you cast, the better off you’ll be. This might be true for fishing, but it is absolutely false for marketing. Niche marketing is rapidly becoming the number one way to reach consumers. Going for a universal approach looks more like laziness and uncertainty ...

Future Tech Is Coming: What Wearable & Implanted Devices Mean for Marketers

03 March 2017 Mobile Apps & Development

It seems that as technology becomes more and more advanced, it becomes more integrated with our daily lives, both physically and psychologically. Think about it: how many of us sleep with our smart phones just inches away? For many people, our phones are the last thing we see before we ...

How to Be a Better Client & How It Helps You

22 February 2017 Design, Mobile Apps & Development, Online Marketing, Web Strategy, Web Development

Part of the sales process for any business is looking at your current clients and saying, “We need more clients like Company ABC”. In some cases, this A-list is determined by how much and how often they buy services. In others, it comes down to the quality of the relationship. We’d never show ...

Good Times to Outsource Marketing

09 February 2017 Online Marketing

It's easy, in an upbeat work environment, to get so caught up in your work that you can miss a great opportunity to help further your company. One such instance is with the marketing of your organization. Often times, people can miss out on an opportunity because they don't realize the ...

Experts Talk Consumer-Centric Marketing During AMA Conference at St. Louis Zoo

08 April 2016 Events, Online Marketing

Blayzer was fortunate enough to have a presence at the 55th Annual American Marketing Association (AMA) Conference that was recently held at the St. Louis Zoo. As expected, there was some incredible information shared between brilliant minds. A few of the brilliant minds present were Frank Castiglione, Chief Marketing Officer ...

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